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Black Lives Matter


We have been taking time to better educate ourselves and find ways to enact actively anti-racist practices within Caraa.

We believe that the first step to this is increasing our transparency with you about who we are. In the past, we have chosen to let our products speak for themselves, however it is important you know who is behind them.

We are founded by two Chinese-born individuals who grew up in Spain and have roots throughout the world. We started Caraa when we met in New York City, where we are still based.

Our team is diverse, however we know there is much room for improvement.

We are committed to further diversifying our team as we continue to grow. This includes full-time staff, part-time employees, freelancers, and contractors. We will be sharing more details on this front, please stay tuned.

In addition, we know our feed is nowhere near as diverse or inclusive as our supporters and customers. This is not in line with our values and we will be making changes to creative direction (both in front of and behind the lens) as soon as pandemic procedures allow us to resume our asset creation and continuation of our In The Wild series.

In the past weeks, we have made contributions to Black Lives Matter and the NAACP. We have also given each of our team members a stipend to use towards donations or, alternatively, resources to educate themselves further about racism.

We know that this is just the beginning and, ultimately, for real change to occur we must progress and show our work. 

To that end, we want to hear from you. What could we be doing better? What would you like to see from us? How would you like to see Caraa represented? If you have ideas, suggestions, portfolio recommendations, or would like to nominate someone for an In The Wild feature, please let us know by emailing us at 

Black Lives Matter.

In solidarity,

(Carmen + Aaron) 

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