Exactly what I've been looking for!
I started a new commute in January that involves taking the train, and then a 10 minute walk to my office. Lugging my old purse on one shoulder was straining my neck and back! I searched all over for a cute purse/tote that could convert into a backpack, so that I could easily wear it as a backpack during my commute but as a purse most other times. It seemed like I could find cute purses, or cute backpacks, but not something attractive that was functionally both. Finally I found the studio tote and it has been absolutely perfect. I'm already hoping they come out with more colors!